When a business has little or even no budget to promote, “Press Release” is the most advantageous method to promote business.Writing press release has become a prominent way to drive targeted web site traffic. In fact, if you are not writing press release you are missing the best way to boost targeted web site traffic to your website.

Online press release provides considerable platform to reach massive online community. A well-prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

The following are the three effective ways to increase targeted web site traffic via well-drafted optimized press release.

. Press Releases can create hundreds of back links to your website. Via publishing press release to many news wire services on the Internet, will get links from high-ranking web sites, as these sites tend to be highly ranked sites. Additionally, press releases will be picked up by other sites too that have the similar content which creates even more links pointing to your site.

. Generating the links around the web towards the website increases its page-rank automatically. Since the page rank goes up the higher site will be ranked in the search engines. As a result, more traffic will be driven to the website from the search engines.

. Regular press releases distribution about the website will emboss a brand name at the forefront in minds of the people. Keeping a business in front of the public is one of the best ways to promote business and press release is a great way to do so. The more often the website appears on the net the more it perceived as an expert in its niche.

If you like this post then please subscribe to the RSS feed.

Please Click One

              

Powered by Bookmarkify™

Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let’s see a few main one’s in this article.

Keywords describe the content to the search bots, they guide the search engine to decipher the theme of a webpage. These keywords should be employed in specific ways to acheive optimal results. The first thing to note is the keyword density, SE’s still use the density to validate whether they are being guided towards relevant content as suggested by keywords. Keyword Density Analyzer is one important tool that should be employed to check the usage of keywords and phrases in each of your webpage.

Keyword Research tools are really godsend. In this competitive space, if everyone starts targeting the same phrase then you are going into a virtual stalemate. That is why we should find relevant phrases and target them rather than highly competitive keywords. It is better to be listed in page one of a relevant keyword than on page 6 of the main keyword. There are many tools out there that can provide you a list of keywords based on the popular searches, with cue from the SE’s themselves. These are typically based on the current search terms employed the netizens.

Keywords are just one part of the SEO puzzle, there is a good tool to prepare your website for SE’s. Checkout the resource box for the website with all the tools described in here, they are free to use. The search engine preparation tool helps analyze your website against many criterion. Another popular tool that is a must have is the position checker. The search engine index is really dynamic and hence keeping up with your position manually and that too twice a day is a redundant task that is best left to a script.

The pro tool that is employed by SEO’s is the saturation tool that finds how many pages have been indexed and figures out your presence in the top search engines. This is really helpul because as you know each page in the website is indexed separately and seen as one individual entity in the web. This tool figures out which one’s got indexed and which did not and you can further analyze the reasons and try to enhance the optimization. The free SEO tools can found in http://www.web-inspect.com.

If you like this post then please subscribe to the RSS feed.

Please Click One

              

Powered by Bookmarkify™

Search Engine Optimization is a ballooning industry. There’s no doubt about that. Every business needs to ensure that their website and other online marketing efforts function as effectively as possible. So many entrepreneurs have seen visions of the tidal wave of money to be made in the industry, and they jumped right in although they can barely dog-paddle.You can learn the same basic info that most SEO firms will tell you just by searching for “SEO tips” on Google. Many of them are afraid to let you know that because they want to be viewed as professionals with insider information that can only be gained through years of experience. The only time that seems to be actually true is when using PERL script or other back end programming and development. Obviously, a programmer has skills that not everyone has. But SEO principles are not specialized, and they do not require someone with five or more years of experience to understand.

Having said that, you are more than likely better off hiring an SEO firm to do the work for you. No, I’m not sending mixed signals here. You need to be aware of the smooth talk and the BS some of them will use to impress you, but you probably still need someone’s help to do the actual work. That is, unless you are willing to hire someone on full-time to do it for you.

After many conversations with many “experts”, I have noticed two vital tools missing from nearly everyone’s approach. If I may be blunt, they are missing because the SEO firms aren’t true marketing firms and are too young to understand how to truly win long-term repeat business.

TWO THINGS YOU NEED TO KNOW TO SUCCEED WITH SEO

There are two things you need to know to succeed: you must know the customer and you must know the search engines. You cannot complete a successful SEO campaign if you have not taken the time to know your target audience. It is sickening how many companies spout clichés like “find your target audience” without actually helping you find them. What might be even worse is that SEO experts have all read or spoken about the importance of inbound links for good rankings, yet so many of them never incorporate linking strategies for their clients.

A successful marketing company researches the client’s target audience until they know who they are, what they want, how they speak, and what they respond to. If your SEO service provider doesn’t know that much detail about your customers, how do they know which keywords your customers will use to search with on Google or Yahoo? Exactly - they don’t. Sure, keyword research tools exist to provide a list of related phrases which are extremely popular, but are they the phrases people will use when looking to buy? It’s more involved than simply pressing a few buttons and letting a computer program shoot out some answers.

Why are these crucial elements missing? Because SEO firms don’t believe you will spend the money to do a search engine optimization campaign the right way. Because most of their clients know very little about SEO, the firms cut out necessary elements to lower the price and gain clients.

THE COST OF NEGLECT

The unfortunate side effect is a half-brained campaign. No matter what they have done, Google will continue to shun your website as an authority because you lack the appropriate inbound links. To add to your future frustration, you will eventually realize that even though your traffic has increased even significantly, your conversion rate has not increased at the same rate. This is, of course, due to the fact that although your SEO firm drew more people to your site, they were not the right people.

The truth is that 98% of the time you get what you pay for. If you are large enough to pay for conventional marketing and advertising, you probably don’t skimp on the details. SEO is still a relatively new industry and the experts are still relatively insecure about their status. They may be willing to compromise to land a client. You do not want this. Why spend any money at all for the wrong thing or a poor quality thing? You might as well save your money or spend it elsewhere.

Anything worth doing is worth doing well. Somebody famous said that. They were right. Don’t waste your time or money on a half-hearted service. Ask questions. Get involved. Insist on well-laid plans and ideas, just like you would for a commercial spot during the Super Bowl. Everyone wants results yesterday, and almost no one wants to wait. But quality comes from thorough research and planning.

Don’t compromise the quality of your business.

If you like this post then please subscribe to the RSS feed.

Please Click One

              

Powered by Bookmarkify™

Search Engine Optimization/Marketing. The never ending pursuit of getting on that first page of Google. What does it really take to get there? How long will it take me to get there? This is my first post to this column but over time I hope to answer all these questions and more. For today I’ll give you some pointers on what to look for and what to run away from.

First of all the scams:

1. NO ONE can guarantee the number 1 spot on Google or any other search engine. If someone tells you they can what they are going to do is take your money (usually $200-$500) and put half of it in a pay per click account overture or Google adwords and pocket the other half. Same goes with someone who guarantees results in 48-72 hours.

2. Never use link networking or link farming sites. These will get you penalized or banned from the search engines. The reason is if you have had 10 inbound links to your site for two years and over night you have 1,000 inbound links this is going to appear unnatural to the search engines and considered spamming.

3. Run away as fast as you can if you hear anything similar to: no one will see the content, we hide content, we use cloaking software, we use layering, or anyone who even hints at deceiving the search engines in any way. This will get you banned. The search engines want to see what the average joe who goes to your site will see.

4. Re-direct and multiple domain names. Some SEO firms will use multiple domain names with spam content to get search engine traffic and then re-direct the traffic to your site. This technique was invented by people in the adult industry so that no matter what keywords you searched you would be re-directed to an adult site. You could punch in lawn chair and get re-directed to an adult site. As amusing as it was it got old when after you were on the 3rd page of results and you still hadn’t found some patio furniture.

5. We’ll submit you to 75,000 search engines. Another example of spamming. This will get you penalized or banned almost overnight.

These are some of the more popular scams though I’d be writing all night if I tried to cover them all. Basically if it sounds to good to be true or it promises results in less than a month don’t do it. If you have a question about an offer I will always be more than happy to help out.

If you like this post then please subscribe to the RSS feed.

Please Click One

              

Powered by Bookmarkify™